Privacy policy
Wallflower Merchandise Store Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from wallflowermerch.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information in order to properly provide the services on this Site and utilize analytics to optimize our Site.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier for the user. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” are records that track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, search terms, pages and products visited, date/time stamps, and how you otherwise interact with the Site.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal, eChecks), email address, and phone number. We refer to this information as “Order Information”. We collect Order Information in order to fulfill orders placed by customers and users of the Site.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, Order Information is used to:
- Communicate with you for customer support;
- Process order payments and delivery;
- Screen our orders for potential risk or fraud;
- Customize and improve our products and services; and
- When in line with the preferences you have shared with us, provide you with information or marketing material for our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We work with other service providers and third-party companies to fulfill orders and provide the services on the Site. We share your Personal Information with third parties to help us use your Personal Information, as described above. The Site aims to work with trusted partners and organizations that are also bound by state and federal laws governing privacy and security; however, we encourage users to be aware of the our partners and review any privacy policy made available by those companies.
For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Finally, we reserve the right to share Personal Information with your consent or as otherwise disclosed during the process of data collection and sharing.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
GENERAL DATA PROTECTION REGULATION (“GDPR”)
The European GDPR imposes specific obligations on us and the Site with regard to it relationships with individuals or entities engaged in processing Personal Information. We are compliant the GDPR and have incorporated and adopted the standard contractual clauses adopted by the European Commission regarding Personal Information transfers as security for the transfer of any of your information.
By law, you have a number of rights (subject to certain conditions and exceptions) when it comes to your information. You can exercise any of these rights by contacting us at support@wallflowermerch.desk-mail.com or through our details in the contact section below. These rights include the following:
- The right to be informed with clear and understandable information about how we use your Personal Information;
- The right to obtain access to the Personal Information we have collected;
- The the right to correct or rectify any inaccurate of incomplete Personal Information;
- The right to be forgotten and request the deletion of any Personal Information absent a compelling reason to keep it;
- The right to restrict and limit the processing of stored Personal Information;
- The right to request and receive your Personal Information in a readable format in order to transmit it to another controller;
- The right to object to the processing of your Personal Information for some circumstances other than a contractual or legal obligation;
- The right to not be subject to an automated processing system that includes profiling;
- The right to file a complaint with the relevant national data protection regulator regarding the way we have handled Personal Information; and
- The right to withdraw consent to use such Personal Information, including its use for marketing purposes.
CALIFORNIA PRIVACY POLICY
Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), this California Privacy Policy provides California residents with a description of our practices regarding the collection, use, sale, and disclosure of their Personal Information. Under the CCPA, “Personal Information” is information that identifies, relates to, describes, or could reasonably be associated or linked with a particular California resident or household. This California Privacy Policy also addresses other provisions of California law. We are providing this California Privacy Policy in addition to the information contained in our general Privacy Policy, above. As noted above, this California Privacy Policy describes our practices in connection with Personal Information that we collect from you in person and through certain of our owned or controlled Platforms. This California Privacy Policy does not apply to our job applicants, employees, contractors, owners, directors, or officers where the Personal Information we collect about those individuals relates to their current, former, or potential role with us.
We intend to collect the following categories of Personal Information as listed in the CCPA:
- Identifiers. Identifiers, such as name, contact information (address, email address, telephone number), an IP address that can reasonably be linked or associated with a particular consumer or household, Social Security number, social media username or handle, and online identifiers;
- Customer Records Information. Personal information as defined in the California customer records law, such as name, contact information, and financial account information;
- Protected Class Information. Characteristics of protected classifications under California or federal law, such as gender and age;
- Transaction Information. Commercial information, such as order history, contents of shopping cart, payment details, order delivery preferences, and listening history and preferences;
- Online Use Information. Internet or network activity information, such as browsing history, search history, and interactions with our online properties or ads;
- Geolocation Information. Geolocation information, such as device location and approximate location derived from IP address;
- Audio/Video Information. Audio, electronic, visual, and similar information, such as call and video recordings;
- Inferences. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.
We use Personal Information as set forth in our general Privacy Policy, above, to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including, for example, to: develop, improve, and maintain our products and services; personalize, advertise, and market our products and services; conduct research and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, investigations, and other internal functions; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.
Your rights under the CCPA include:
- Right to request the information, including each category of Personal Information, that we have collected in the preceding 12 months;
- Right to request that we delete such Personal Information collected from you;
- Right to request to opt out of a sale of Personal Information; and
- Right to be free from unlawful discriminatory treatment for exercising your rights under the CCPA.
If you are a California resident, you may request certain information once per year about our disclosure of certain categories of Personal Information during the preceding calendar year to third parties for such third parties’ own direct marketing purposes. Requests may be made to the contact information below.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. It is your responsibility to monitor this page for any changes from time to time. The date of any update will be posted on this page.
MINORS
The Site is not intended for individuals under the age of 18.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at customercare@wallflowermerch.com or by mail using the details provided below:
Wallflower Merchandise Store
[Re: Privacy Compliance Officer]
2229 NE Town Centre Blvd
Lee's Summit, MO 64064
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